Start free. Upgrade when you need more. No hidden fees.
For solo professionals getting started
Free
For growing solo practices
£8.33/mo
Billed £99.99/year
For multi-staff practices
£23.33/mo
Billed £279.99/year
For growing firms
£40.00/mo
Billed £479.99/year
Do I need a credit card to start?
No. The Free plan requires no payment details. You only need to add a card when upgrading to a paid plan.
What counts as a booking?
Any confirmed appointment created through Flo — whether by your client via the booking page, or added manually by you — counts as one booking.
Can I cancel at any time?
Yes. Cancel from your billing settings and you keep access until the end of your current billing period.
Is Flo GDPR compliant?
Yes. All data is stored in the EU, we apply data minimisation principles, and paid plans include a one-click GDPR data export.